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Home Q & A Board Other Fields Homework Help Business Marketing
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ShadyAh ShadyAh
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6 years ago
Shoppers Drug Mart uses its Shoppers Optimum rewards program as a way of collecting information about the buying behaviour of its customers.  This information can then be utilized in
a. preventing bad debt issues.
b. direct marketing communications.
c. generating awareness.
d. being a good corporate citizen.
e. comparative advertising.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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xNxxNx
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6 years ago
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ShadyAh Author
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6 years ago
Helped a lot
Hellish Lover
wrote...

Yesterday
Good timing, thanks!
bioc
wrote...

2 hours ago
this is exactly what I needed
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