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birdseye birdseye
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6 years ago
Toyota in 2010 had to recall 4 million vehicles in North America because of sticky gas pedals.  Their handling of this issue was an example of
a. corporate advertising.
b. publicity.
c. advocacy advertising.
d. public affairs.
e. reputation management.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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xNxxNx
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6 years ago
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birdseye Author
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You make an excellent tutor!
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