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birdseye birdseye
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6 years ago
The financial support of an event in exchange for advertising privileges associated with that event is called
a. event marketing.
b. advertising expense.
c. event sponsorship.
d. a charitable donation.
e. sales promotion.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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MrTimMrTim
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6 years ago
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birdseye Author
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#2
6 years ago
Thanks for the quick answer
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