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birdseye birdseye
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Posts: 835
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6 years ago
Discuss the difference between a feature and a benefit, citing an example to illustrate.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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wrote...
6 years ago
Features are tangible aspects of a product, such as durability, design, and economy of operation.  Benefits are the values a customer attaches to a brand attribute.  Answers will vary depending on the example used.
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