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ShadyAh ShadyAh
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6 years ago
Research in which one or more factors are manipulated under controlled conditions, while other elements remain constant so that the respondent’s reactions can be evaluated is called
a. secondary research.
b. experiential research.
c. online research.
d. exponential research.
e. experimental research.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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PaLYaCoPaLYaCo
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