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ShadyAh ShadyAh
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6 years ago
What is the difference between open-response and fixed-response questions?
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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6 years ago
Open-response questioning occurs in a situation when a space is available at the end of a question where the respondents can add their comments.  Fixed-response question are questions that are predetermined with set answers for respondents to choose from.
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