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danmes danmes
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6 years ago
Many firms attempt to use PR to get positive publicity for their products because:
 
  a. the firm can get its message across without any noise.
  b. it is easier to get a publicity release published than it is an ad.
  c. although publicity is more expensive to produce, it is usually more effective.
  d. it is cheaper to get a publicity release published than to purchase an ad.
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6 years ago
ANSWER: d
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