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kojwal kojwal
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6 years ago
Seltzer Inc. has been facing reduced sales ever since reports surfaced that the company's products caused health issues. They hired Ben to help launch a line of new products to help replace their existing one.
 
  Ben calls for a meeting with management to understand their expectations from the advertisements. What is this stage of ad development called?
 
  a) Stating the problem the ad should solve
  b) Stating the structure of the copy platform
  c) Stating what the ad is supposed to do
  d) Stating key facts
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JR251203JR251203
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6 years ago
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kojwal Author
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6 years ago
this is exactly what I needed
acaruso
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Yesterday
Just got PERFECT on my quiz
erimis
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2 hours ago
Good timing, thanks!
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