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normie normie
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7 years ago
Which of the following public relations outputs measures coverage?
A) equivalent ad costs for time or space
B) number of PR products, such as news releases or brochures, generated
C) number and size of clips, column inches, or minutes of time or space
D) number of media outlets receiving PR products
E) media placements multiplied by circulation or broadcast reach
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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normie Author
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#2
7 years ago
i REALLY appreciate this Upwards Arrow
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