According to this chapter's "A Matter of Practice," what are the three performance ...

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7 years ago

According to this chapter's "A Matter of Practice," what are the three performance ...

According to this chapter's "A Matter of Practice," what are the three performance measures that can be used to assess executional quality of advertising?

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Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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normie Author

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7 years ago

This concept was killing me, makes a lot more sense

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