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normie normie
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7 years ago
According to this chapter's "A Matter of Practice," what are the three performance measures that can be used to assess executional quality of advertising?
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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enujenuj
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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