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Is it better to test earlier or later in the course of an advertising campaign? Why?

normie

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Is it better to test earlier or later in the course of an advertising campaign? Why?

Is it better to test earlier or later in the course of an advertising campaign? Why?

Textbook

Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 71 times

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rebmetpes

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normie Author

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