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Question
A dealer persuades a customer to buy a new car by reducing the price to well below that of his competitors. After the customer has agreed to buy the car, the dealer shifts the terms of the sale by lowering the value of the trade-in and requiring the purchase of expensive extra equipment. Now the car costs well above the current market rate. This is an example of the __________ technique.
▸ low-ball ▸ foot-in-the-door ▸ primacy ▸ bait-and-switch
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