Reagan purchases a corporate bond from Mattel. On the bond it states that Reagan will receive her money back on February 15, 2022. This is the bond's ____ date.
A) declaration
B) maturity
C) conversion
D) redemption
E) expiration
Question 2 - After reviewing a report showing that one of the company's competitors recently increased its market share by 10 percent, the president called a meeting and asked the marketers, Is there anything we can do about this? The marketers responded, We can modify our marketing mix, but we cannot
A) introduce new products for our market.
B) lower our prices.
C) sell door to door.
D) control the marketing strategies of our competitors.
E) create better ads.
Question 3 - Marketers wrap their actual products in additional goods and services, called the_________, that sharpen their competitive edge.
A. implicit product
B. augmented product
C. pure product
D. core product
Fill in the blank(s) with correct word
Question 4 - This business will create a caring, learning environment for elementary school children after regular school hours to meet the needs of working parents. This statement answers which of the following issues that should be addressed in a business plan?
A) How much will the new business cost?
B) Why is this new business a good idea?
C) What are Cindy's goals for the business?
D) What is the nature and mission of the business?
E) How often will the business advertise?
Question 5 - The date on the face of a bond telling when the face value is to be repaid is called the
A) date of issuance.
B) maturity date.
C) dividend declaration date.
D) discount rate.
E) date of record.
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