When compared to logistics management, supply chain management is:
A) broader.
B) less integrative.
C) is focused on moving and storing activities.
D) all of the answer choices.
E) both broader and less integrative.
Question 2A customer's decision to purchase one product or group of products over another is primarily a function of:
A) the convenience of acquiring the product or group of products.
B) how well that choice will fulfill that person's needs and satisfy his or her wants.
C) the product's features relative to competing products.
D) the product's price.
E) the availability of the product or group of products.
Question 3For a supply chain partnership to succeed, which of the following are true?
A) Partners need to clearly define their strategic objectives.
B) Managers in both organizations need to fairly divide decision-making responsibilities.
C) Use performance metrics that are tied to chosen strategies.
D) All of the answer choices.
E) Both partners need to clearly define their strategic objectives and use performance metrics that are tied to chosen strategies.
Question 4Which of the following IS NOT one of the five conditions of exchange in marketing?
A) There must be at least two parties to the exchange.
B) Each party has something of value to offer the other party.
C) Each party must be free to accept or reject the exchange.
D) Each party must be capable of immediate delivery.
E) Each party believes that it is desirable to exchange with the other party.
Question 5The key to maintaining a competitive advantage through supply chain strategies is to:
A) the ability to adapt to changes.
B) the ability to maintain low cost relationships with partners.
C) the ability to continuously develop successful new products.
D) continue purchasing the most advanced supply chain software and technologies.
Question 6Edmunds.com provides a collection of online services and information pertaining to the automotive market. Edmunds offers reviews, free pricing reports, discussion boards, and links to a variety of car manufacturers, dealers, insurance companies, and finance companies. What role does Edmunds.com play in today's economy?
A) distributor
B) marketspace
C) metamediary
D) metamarket
E) electronic broker
Question 7The final stage in the adoption of supply chain management where companies have successfully aligned both their internal and external processes is called:
A) the Expanded Enterprise stage.
B) Internal Process Integration stage.
C) the Informal stage.
D) the Functional stage.
E) the Customer Relationship Management stage.
Question 8A cluster of closely related goods and services that center around a specific consumption activity is referred to as a:
A) marketspace.
B) market.
C) metamediary.
D) marketing channel.
E) metamarket.