The industrial distributor takes title to the products sold but rarely maintains an inventory.
Indicate whether the statement is true or false
Question 2Industrial distributors are generally large business firms that cover broad geographical markets.
Indicate whether the statement is true or false
Question 3__________________________ is the manufacturer's capacity to integrate the product and service elements of the offering early in the development process to tap the full potential for revenue generation and/or cost reduction.
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Question 4____________________combine products and services into innovative value propositions for customers .
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Question 5Treating customers as individuals exemplifies the____________________dimens
ion of service quality.
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Question 6Service____________________me
ans that services cannot be stored or stockpiled; if they are not provided at the time they are available, the lost revenue cannot be recaptured.
Fill in the blank(s) with correct word
Question 7The first step in understanding a customer's experience is to develop a ____________________map.
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Question 8Instances where the customer has direct contact with either the product or service itself or with representatives of it by a third party, such as a channel partner are known as____________________.
Fill in the blank(s) with correct word
Question 9Customer____________________r
epresents the internal and subjective response a business customer has to any direct or indirect contact with a company.
Fill in the blank(s) with correct word
Question 10The critical point of contact is
A) interactive.
B) real-time marketing.
C) when the firm encounters negativity.
D) Both interactive and real-time marketing.
E) none of the answer choices.
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