Which of the following characteristics is true of induced strategic behavior?
A) Communication is consistent with organizational flow.
B) An informal network assesses technical and market merit.
C) An individual manager defines a market need that diverges from the organization's concept of strategy.
D) All of the answer choices.
Question 2New products ideas flow from:
A) top management who know the company's strengths and weaknesses.
B) salespersons who are close to customer needs.
C) channel members.
D) all of the answer choices.
Question 3Competitors are strongly motivated to react to new product introductions in their market when:
A) the market is experiencing a low rate of growth.
B) the new product represents a major threat to their market.
C) the new product targets a niche markets.
D) all of the answer choices.
Question 4The move toward a product family perspective requires:
A) a long-term view of technology strategy.
B) an isolated R&D function that free to create.
C) a multiple-year commitment of resources.
D) both a long-term view of technology strategy and an isolated R&D function that free to create.
E) both a long-term view of technology strategy and a multiple-year commitment of resources.
Question 5This strategy for the new product development process views product development as a highly uncertain path and speed comes from multiple design iterations, extensive testing, and a powerful leader who can keep the product teams focused. This describes the _____ strategy.
A) induced
B) experiential
C) autonomous
D) compressed
E) funnel
Question 6This strategy for the new product development process views product development as a predictable series of steps and speed comes from carefully planning these steps and shortening the time it takes to complete each step. This describes the _____ strategy.
A) induced
B) experiential
C) autonomous
D) compressed
E) funnel
Question 7Speed is becoming an important strategic weapon, particularly in high-technology markets. Research indicates that the _____ strategy increased the speed of product development for markets characterized by rapidly evolving technology and unpredictable patterns of competition.
A) induced
B) experiential
C) autonomous
D) compressed
E) funnel
Question 8Rapid product development offers a number of competitive advantages. Research indicates that the _____ strategy increased the speed of product development for products that had predictable designs and that were targeted for stable and mature markets.
A) induced
B) experiential
C) autonomous
D) compressed
E) funnel
Question 9Lead users are characterized as important sources of new product ideas because they:
A) have needs that will be general in the marketplace in the future.
B) represent influential buying organizations.
C) are consistent early adopters of new technologies.
D) all of the answer choices
Question 10Successful companies employ a high quality new product development process. Among high performing firms,
A) the new product process was flexible-certain stages could be skipped in line with the nature and risk of a particular project.
B) tough project Go/Kill decision points are included in the process and the Kill option is actually used.
C) market and technical assessments are conducted before projects move into the development phase.
D) all of the answer choices.
Question 11A benchmarking study sought to uncover the critical success factors that drive a firm's new product performance. The results indicate that successful firms:
A) center development efforts on clearly-defined market and technology domains.
B) seldom kill a project once the new product development process has been initiated.
C) emphasize low-price strategies to penetrate a mass market.
D) all of the answer choices.