ABC Company is headquartered in the U.S. and produces a product in the U.S. which it exports around the world. It also produces a different product in Germany and exports it around the world. Furthermore, it produces a totally different product in Japan which it also exports around the world. As a result, the firm has a home base in
A) the U.S.
B) Germany
C) Japan
D) All of the answer choices.
Question 2The BCG Global Advantage Diamond portrays the key elements that must be developed and integrated to secure a strong position in global markets. This framework includes
A) A market access element
B) A market relevancy element
C) A resource accuracy element
D) All of the answer choices.
Question 3_____ refers to how similar activities performed in various countries are couple with each other.
A) Coordination
B) Configuration
C) The home base
D) The value network
Question 4The choice of a foreign market entry mode depends upon:
A) the size of the market.
B) the market's growth potential.
C) both the size of the market and the market's growth potential.
D) None of the answer choices.
Question 5Which of the following issues pose problems to firms trying to manage joint venture relationships?
A) Disagreements over profit-sharing.
B) Opening up of new market opportunities.
C) Problems responding to changing market needs.
D) All of the answer choices.
E) Both opening up of new market opportunities and problems responding to changing market needs.
Question 6Which of the following issues pose challenges to business marketers considering strategic alliance as a market entry mode?
A) Problems with maintaining alliances over time.
B) Difficult to implement alliances on a global scale.
C) Problems establishing coordination and trust.
D) All of the answer choices.
E) Both problems with maintaining alliances over time and problems establishing coordination and trust.
Question 7Factors that favor keeping products or services at home instead of relocating to rapidly developing economies include:
A) Protection of intellectual property is critical.
B) High sensitivity to production location.
C) Very high technology content.
D) All of the answer choices.
E) Both protection of intellectual property is critical and very high technology content.
Question 8Factors that favor relocation of products or services to rapidly developing economies include:
A) High labor content.
B) Low growth potential
C) Standardized manufacturing or service-delivery processes.
D) All of the answer choices.
E) Both high labor content and standardized manufacturing or service-delivery processes.
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