According to this theory, pictures are represented in memory in verbal as well as visual form, whereas words are less likely to have visual representations.
a. memory organization packet theory
b. STM Theory
c. picture-coding theory
d. dual-coding theory
Question 2The theoretical background for the stimulus-response approach to personal selling originated in early experiments with animal behavior.
Indicate whether the statement is true or false
Question 3Measured characteristics of a specific population are called:
a. universal values.
b. population statistics.
c. population parameters.
d. sample statistics.
Question 4Limited processing capacity is the most outstanding feature of what type of memory function?
a. Sensory stores
b. Passive memory
c. Short-term memory
d. Long-term memory
Question 5Common selling approaches for practicing trust-based relationship selling include need-satisfaction, problem-solving, and consultative.
Indicate whether the statement is true or false
Question 6Researchers must conduct complicated calculations when determining sample size for sample proportions.
Indicate whether the statement is true or false
Question 7The theory that being repeatedly exposed to a message increases the likelihood that the receiver will judge the message to be true is called:
a. the truth effect.
b. the exposure condition.
c. exposure capacity.
d. selective attention.
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