Both reverse and closed-loop systems are important strategies that impact sustainability in a positive manner.
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Question 2CRM databases contain demographics, lifestyle data, and Internet info, but they should not contain contact information because of privacy laws.
a. True
b. False
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Question 3A post-hoc comparison tests the statistical significance of all possible group differences between means provided that a hypothesis about such differences exists.
Indicate whether the statement is true or false
Question 4Jasmine is a senior executive of a very successful 100-year-old company. Some younger employees in the marketing department want to update the company's logo, but Jasmine and other senior executives feel that a company lucky enough to survive for decades does not have to change or modify its logo. The executives are correct in their assessment.
a. True
b. False
Indicate whether the statement is true or false
Question 5Companies have discovered that there is no revenue opportunities to offset the costs in sustainability practices.
Indicate whether the statement is true or false
Question 6Taco Bell uses the RFM matrix to determine its most valuable customers. Recency is weighted at a 5, frequency is weighted at a 4, and monetary is valued at a 3 . Customer A has a score of R=2, F=9, M=1 . Customer A's RFM score is 49.
a. True
b. False
Indicate whether the statement is true or false
Question 7Resource limitations may limit the number of subjects recruited for an experiment, such that only the combinations most likely to be considered realistic are used.
Indicate whether the statement is true or false
Question 8The meaning of a brand name is built over time.
a. True
b. False
Indicate whether the statement is true or false
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