Air carriers were historically looked upon as a. emergency only carriers. b. having equipment ...

Air carriers were historically looked upon as
 a. emergency only carriers.
  b. having equipment shortages.
  c. a fringe participant.
  d. insignificant.

Question 2

National Electronics makes hearing aids. It created one humorous ad and made another ad that explained how the device will make the user's life better. These two ads are an example of __________ across media and messages.
 a. poor design
  b. marketing
  c. integration
  d. synergy

Question 3

Consider this regression equation: Y = 24.35 - 14.2 X. Here, 24.35 is the ____, and -14.2 is the ____.
 a. slope; y-intercept
  b. independent variable; slope
  c. dependent variable; y-intercept
  d. y-intercept; slope

Question 4

Operational excellence refers to companies that
 a. are good at production, delivery, price, and convenience.
  b. pride themselves on quality and innovation.
  c. are willing to tailor their products to particular customer needs.
  d. are expensive but expected to pay off in long-term loyalty and enhanced customer lifetime value.

Question 5

This mode of transportation is the one most often used in intermodal shipments.
 a. Air
  b. Motor carrier
  c. Rail
  d. Ocean

Question 6

When advertising online, what is typically measured to assess the success of the program?
 a. website visits
  b. online purchases
  c. bandwidth usage
  d. click-thru rates

Question 7

The equation, Y = a +  X, is the equation for the ____.
 a. coefficient of determination
  b. correlation coefficient
  c. least-squares regression line
  d. F-test