Where do organic or natural search rankings appear on a search results page?
a. At the bottom of the page
b. At the far right of the page
c. To the left underneath the paid search terms
d. Nowhere; the user has to click to the next page to get past the paid search terms first
Question 2A(n) ____ involves information that is important to consumers and that is likely to influence their choice or conduct regarding a product.
a. reasonable representation
b. material representation
c. factual representation
d. objective representation
e. unfair representation
Question 3The BEST way to handle missing items when analyzing the data is to
a. leave the item blank and report the number blank as a separate category.
b. eliminate the case with the missing item in analyses using the variable.
c. substitute values for the missing item.
d. eliminate the case from all further analyses.
e. There is no single best way for handling missing items.
Question 4The most important influencer of organic search ranking is estimated to be:
a. web hosting.
b. link activity.
c. web page optimization.
d. keyword density.
Question 5The FTC's policy on deception is that the act or practice must be considered from the perspective of a ____.
a. reasonable consumer
b. probable consumer
c. competitor
d. government
e. child
Question 6The location of each variable in the data array and the way in which it was coded are contained in a
a. diary.
b. random file.
c. codebook.
d. focus group.
e. catalog.