Two concepts Herman Miller employed as part of its ongoing process of value chain improvement are:
a. Six Sigma and Performance Reporting.
b. Greening and Lean Thinking.
c. EDI and Inventory Management.
Question 2Sales and cost data compiled in the normal accounting cycle represent a promising source of external secondary data.
a. True
b. False
Indicate whether the statement is true or false
Question 3Many service providers are offering blockers that greatly reduce an advertiser's ability to get these types of advertisements onto a users screen.
a. newspaper ads. c. telephone call.
b. popups. d. TV ads prior to a favorite TV program.
Question 4A brand's ____ represents the key feature, benefit, or image that it stands for in the target audience's collective mind.
a. logo
b. name
c. positioning
d. placement
e. semiotics
Question 5Herman Miller realized ________ as a benefit of its value chain improvements.
a. ability to maintain a larger inventory of finished products
b. decrease in turnover of inventory
c. improvement in the time it takes to deliver an order to a customer
Question 6Looking for evidence that the research was done properly is a way to gauge the accuracy of secondary data.
a. True
b. False
Indicate whether the statement is true or false
Question 7One difference between a banner advertisement and a corporate home page is that
a. a corporate home page does not promote specific products.
b. a banner advertisement clearly identifies the sponsoring company.
c. a banner advertisement is a paid advertisement that is placed on a site driven by editorial content.
d. a banner advertisement most often deals with lifestyle issues.
Quick Reply
