Tie-in promotions are cost-effective because the cost is shared among multiple brands. (True or false?)

Tie-in promotions are cost-effective because the cost is shared among multiple brands.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Which of the following is an advertising function?
a. informing
b. influencing
c. reminding
d. adding value
e. All of these are correct.

Question 3

The use of two or more sales promotion techniques in combination with one another is called an overlay.
a. True
b. False
Indicate whether the statement is true or false

Question 4

Most successful companies are aware that _____ spending is the key factor underlying successful advertising.
a. increased
b. decreased
c. consistent investment
d. maximum
e. minimum

Question 5

The major objective of continuity promotions is to enhance the image of the brand.
a. True
b. False
Indicate whether the statement is true or false

Question 6

An ex-CEO at Procter & Gambleone of the world's largest advertisersaptly draws an analogy between advertising and exercise in that both _____.
a. provide short-term benefits
b. are expensive
c. need to be done regularly
d. take place in a learning environment
e. give life to its participants

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Tie-in promotions are cost-effective because the cost is shared among multiple brands. (True or false?)

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