Of the following choices, which would be the easiest brand name to legally protect?
A) Tarzink Yogurt
B) Learn and Grow Daycare
C) Scout Camping Supplies
D) Sullivan Water Filtering Systems
E) Western County Distributors
Question 2What a price means or what it communicates to customers is called
A) reference.
B) response.
C) interpretation.
D) internalization.
E) signaling.
Question 3The well-known brand AT&T (American Telephone and Telegraph) would most likely be classified as
A) fanciful.
B) generic.
C) descriptive.
D) suggestive.
E) arbitrary.
Question 4The amount of profit a channel member expects depends on
A) the amount of discounts for large orders provided by the producers.
B) the number of channel support activities provided by the producers.
C) what the intermediary could earn if it were handling a competing product instead.
D) the type of distribution channels involved.
E) the amount of effort required to carry the product.
Question 5Besides generic names, what other types of names are very difficult to protect?
A) Names created by the company
B) Surnames and geographic names
C) Arbitrarily chosen names not related to the product
D) Arbitrarily chosen names related closely to the product
E) Names that contain shapes and colors
Question 6Which of the following products is most likely to involve personal selling?
A) Blenders at a department store
B) Riding lawn mowers
C) Kindle Fire
D) Picture frames at a hobby supply store
E) Footballs at a sporting goods store
Question 7The brand name Hamburger Helper would most likely be considered
A) arbitrary.
B) generic.
C) suggestive.
D) descriptive.
E) fanciful.
Quick Reply
