Suggestive brand names are easier to protect legally than fanciful names. (True or false?)

Suggestive brand names are easier to protect legally than fanciful names.
 
 Indicate whether the statement is true or false

Question 2

Factors affecting pricing decisions can include demand, distribution, and the way in which the product is promoted.
 
 Indicate whether the statement is true or false

Question 3

Brand names should be different from the company name to avoid confusion.
 
 Indicate whether the statement is true or false

Question 4

A firm can survive in the long run only if its products are sold below cost.
 
 Indicate whether the statement is true or false

Question 5

Marketers may use brand names that have absolutely no meaning to avoid negative connotations.
 
 Indicate whether the statement is true or false

Question 6

Costs are a major issue when establishing price.
 
 Indicate whether the statement is true or false

Question 7

A brand name used for a product line should be compatible with most of the products in the line.
 
 Indicate whether the statement is true or false

Question 8

Ideally, pricing decisions have little relation to a firm's marketing objectives.
 
 Indicate whether the statement is true or false

Question 9

A brand name should indicate the product's major benefits.
 
 Indicate whether the statement is true or false