Comprehending requires relating new information to held knowledge. Because new information is typically incomplete, consumers must form ________ to fill in missing details and make sense of the new information.
a. hypotheses
b. memories
c. attitudes
d. beliefs
e. inferences
Question 2The nontariff barriers affecting product adjustments usually concern elements outside the:
a. augmented product.
b. core product.
c. tangible product.
d. physical product.
Question 3From a learning perspective, customer loyalty programs are an example of what concept?
a. Transformational promotion
b. Positive reinforcement
c. Indirect comparative advertising
d. Priming effect
e. Rote learning
Question 4Which of the following is not an attribute of the core product?
a. Quality
b. Brand name
c. Warranty
d. Packaging
Question 5According to your readings, the presence of credit-card-related stimuli induces consumers to spend more due to:
a. instrumental conditioning.
b. the overjustification effect.
c. the theory of reasoned action.
d. classical conditioning.
e. operant conditioning.
Question 6Which of the following is not associated with government consortia?
a. It takes place at the industry level.
b. It is typically characterized by subsidization.
c. Generally, it is the reflection of a governmental goal of developing global leadership in a particular sector.
d. Usually, it is the reflection of decreasing cost.
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