People often believe their preferences are more consistent than they actually are.
Indicate whether the statement is true or false
Question 2Which of the following offers a proven concept that reduces the risk of R&D failures, or the fear of patent infringement litigation?
a. Research consortium
b. Licensing
c. Franchising
d. A joint venture
Question 3Transience, absent-mindedness, and blocking are types of forgetting.
Indicate whether the statement is true or false
Question 4What was the objective of relaxation of antitrust provisions?
a. To improve the export performance of small and medium-sized firms in the United States.
b. To enable firms to share the cost of international market entry.
c. To penetrate international markets.
d. To obtain a Certificate of Review from the U.S. Department of Commerce.
Question 5An unconditioned stimulus is a stimulus that is not useful for classical conditioning.
Indicate whether the statement is true or false
Question 6In light of the contributions exports make to growth, employment, and tax revenue, which of the following are active in encouraging and supporting exports?
a. Domestic distributors
b. Chambers of commerce and other business associations
c. Governments
d. Banks and other service firms
Question 7Consumers form favorable evaluations of new products that are moderately incongruent from old products. However, new products that are exactly the same as old products produce little or no arousal and are not evaluated very positively. These predictions are implied by which theory of emotion?
a. Affect confirmation model
b. Mood-as-information theory
c. Excitation transfer theory
d. Discrepancy-interruption theory
e. Cognitive dissonance theory