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ilovephysics ilovephysics
wrote...
Posts: 518
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6 years ago
Product placement involves advertisers finding shows where the product might fit. Branded entertainment involves advertisers creating shows so the product will star.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

A communication test simply explores whether the people get the adwhether they understand the main point,
  get the joke, or see the connection.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

If a doctor ordered a prescription drug as well as Tylenol for a patient, a sense of authenticity would be demonstrated regarding this product placement.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

Copy testing is rarely a good idea, particularly because the account executives, the creative team, and the client usually dislike it.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

In the world of promotion, authenticity refers to the quality of being perceived as genuine and natural, a definite plus in brand placement.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

Professional publications or periodicals in which marketing and advertising professionals report significant information related to industry trends are sources of secondary data.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

Despite their widespread use and their repetitive exposures during games, brand placements in video games do not affect purchase intent as much as placement in traditional media does.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

An agency staffer conducts a test to see how the message for her client's product, dishwasher detergent, compares to the way other ads in her product area have tested. In this way, she will gather qualitative test scores.
 a. True
  b. False
 Indicate whether the statement is true or false
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Answer verified by a subject expert
hakeem_tdhakeem_td
wrote...
Posts: 370
Rep: 0 0
6 years ago
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ilovephysics Author
wrote...

6 years ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
wrote...

Yesterday
Smart ... Thanks!
wrote...

2 hours ago
Good timing, thanks!
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