Free-standing inserts would be the best option for an individual who wants to sell his old car.
a. True
b. False
Indicate whether the statement is true or false
Question 2In 2010, Procter & Gamble, the world's largest ad spender, teamed up with Walmart and NBC to create a number of prime-time family movies produced by P&G Productions. The films were designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys. This was not the first time the two major brands teamed up to push family-oriented entertainmentin the late 1990s, both companies were launch members of the Association of National Advertisers' Alliance for Family Entertainmentthe organization responsible for getting the WB's Gilmore Girls on air. The two have each found great success as a result of the movies, with each seeing an increase both in sales and brand favorability scores. Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one. Branded entertainment has become popular in recent years because of its many advantages. One of its main advantages is that:
a. it can avoid consumers' well-trained avoidance mechanisms to advertisements.
b. it is looked at as commercial speech rather than artistic speech and is protected by the first amendment.
c. it is required to go through all the ad regulations.
d. it enables the traditional advertising industry to become clutter-free.
Question 3Group-oriented cultures place less importance on one's self (i.e., individual welfare).
Indicate whether the statement is true or false
Question 4For an advertiser who wants to target specific audiences in terms of economic, social, and demographic segments, newspapers would be a suitable advertising medium.
a. True
b. False
Indicate whether the statement is true or false
Question 5In 2010, Procter & Gamble, the world's largest ad spender, teamed up with Walmart and NBC to create a number of prime-time family movies produced by P&G Productions. The films were designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys. This was not the first time the two major brands teamed up to push family-oriented entertainmentin the late 1990s, both companies were launch members of the Association of National Advertisers' Alliance for Family Entertainmentthe organization responsible for getting the WB's Gilmore Girls on air. The two have each found great success as a result of the movies, with each seeing an increase both in sales and brand favorability scores. Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one. The partnership between P&G and Walmart to create family-oriented movies is a perfect example of:
a. e-business.
b. consumer empowerment.
c. interactive media.
d. branded entertainment.
Question 6All cultures are similar in terms of how individuals perceive the duration and immediacy of the service encounter.
Indicate whether the statement is true or false
Question 7As the newspaper page offers a small and relatively expensive format, advertisers cannot provide a lot of information to the target audience at relatively low cost.
a. True
b. False
Indicate whether the statement is true or false
Question 8In 2010, Procter & Gamble, the world's largest ad spender, teamed up with Walmart and NBC to create a number of prime-time family movies produced by P&G Productions. The films were designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys. This was not the first time the two major brands teamed up to push family-oriented entertainmentin the late 1990s, both companies were launch members of the Association of National Advertisers' Alliance for Family Entertainmentthe organization responsible for getting the WB's Gilmore Girls on air. The two have each found great success as a result of the movies, with each seeing an increase both in sales and brand favorability scores. Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one. A recent advancement makes the use of various forms of advertising more desirable because it allows the amount of ad exposure and impact to be directly measured, and allows companies such as P&G and Walmart to measure the success of their experimental methods. This advancement is in:
a. print media.
b. sublimal advertising.
c. broadcast media
d. interactive media.
Question 9Cultures differ in terms of whether individuals focus on the process or the outcome of service delivery.
Indicate whether the statement is true or false
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