Which of the following is not a possible corrective action when failing to meet marketing communications objectives?
a. reassess marketing communications strategy c. reassess realism of corporate objectives
b. reassess marketing communications mix d. None of the above.
Question 2Habit formation is an example of which of the following?
a. corporate strategy c. marketing communications strategy
b. marketing strategy d. None of the above.
Question 3Increase brand trial by 30 percent. This is an example of which of the following?
a. corporate objective c. marketing communications objective
b. marketing objective d. None of the above.
Question 4Positioning by product attribute is an example of which of the following?
a. corporate strategy c. marketing communications strategy
b. marketing strategy d. executive strategy
Question 5Which of the following is differentiation by positioning?
a. corporate strategy c. marketing communications strategy
b. marketing strategy d. None of the above.
Question 6Increase the association between brand X and a particular features by 40 percent in the next 12 months. This is an example of which of the following?
a. corporate objective c. marketing communications objective
b. marketing objective d. None of the above.
Question 7To gain market share is an example of which of the following?
a. corporate strategy c. marketing strategy
b. marketing communications strategy d. None of the above.
Question 8Increase sales and market share of X software by 25 percent. This is an example of which of the following?
a. corporate mix c. marketing strategy
b. corporate objective d. marketing tactic
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