One of the most important analytical advances in marketing research in recent years has been the advent of hierarchical models and Bayesian estimation.
Indicate whether the statement is true or false
Question 2The most common rule for extracting factors in factor analysis is to base the number of factors on the number of eigenvalues greater than 1.0
Indicate whether the statement is true or false
Question 3Which of the following refers to a form of trade promotion in which the retailer is offered a discount on the purchase of the product at a particular point in time?
a. trade allowance c. buying allowance
b. buy-back allowance d. return allowance
Question 4Technology makes cocooning easy.
Indicate whether the statement is true or false
Question 5A small business owner just established a website on the Internet. Explain means by which he can monitor traffic on his website.
Question 6The vast majority of statistical models used in marketing yield only one value for each , which marketers assume is valid for everyone; yet this concept is in direct contrast to the idea of heterogeneity.
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Question 7To determine whether the discriminant analysis can be used as a good predictor, information provided in the factor profile is used.
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Question 8Eight airlines that were members of Star Alliance consolidating all of their advertising into WPP is an example of which of the following?
a. horizontal cooperative advertising c. ingredient-enhanced cooperative advertising
b. vertical cooperative advertising d. ingredient-sponsored cooperative advertising
Question 9Cocooning leads to a decrease in the sale of video games and DVDs.
Indicate whether the statement is true or false
Question 10Explain how a researcher might use observation to determine the favorableness or unfavorableness consumers might exhibit toward a brand?
Question 11Product recommendation systems use heterogeneity, hierarchical Bayes modeling, and sample selection bias correction in a single application to predict products a customer will like.
Indicate whether the statement is true or false
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