The question How many cans of soft drinks do you purchase in a year? violates which of the following guidelines for question wording?
a. avoid implicit alternatives d. avoid biasing questions
b. avoid implicit assumptions e. avoid double-barreled questions
c. avoid estimates
Question 2The assignment of numbers to edited data is known as ____.
a. editing
b. adjusting with a plug value
c. coding
d. all of these choices
Question 3Negative feedback can occur only at which of the following levels?
a. corporate c. marketing communications
b. marketing d. all of the above
Question 4The characteristics and behavior of intended customer groups are as important as governmental influences on the product adaptation decision.
Indicate whether the statement is true or false
Question 5Betsy and six other women are participating in a research study that is an unstructured, free-flowing interview. The researcher asked the group their feelings about how they are treated at work. Betsy is participating in a _____.
a. case study
b. grounded research study
c. depth interview
d. focus group interview
Question 6The question Are you in favor of curtailing the amount of sugar allowed in children's cereals? violates which of the following guidelines for question wording?
a. use simple language d. avoid biasing questions
b. avoid implicit assumptions e. avoid double-barreled questions
c. avoid estimates
Question 7A method of handling missing data in which only the actual variables for a respondent that do not contain information are eliminated from use in statistical analyses is called _____.
a. listwise deletion
b. pairwise deletion
c. selective deletion
d. partial deletion
Question 8Which of the following mechanisms generates a stress signal when a specific measured outcome is significantly below the stated objective?
a. feedforward c. feedback
b. feedfuture d. feedreverse
Question 9Nontariff barriers include product standards, testing or approval procedures, subsidies for local products, and bureaucratic red tape.
Indicate whether the statement is true or false
Question 10Which of the following is the most common size of a focus group?
a. 1-2 participants
b. 3-5 participants
c. 6-10 participants
d. 12-20 participants
Question 11A(n) _______________ question includes words or phrases that are emotionally colored and that suggest a feeling of approval or disapproval.
a. leading c. biasing
b. ambiguous d. double-barreled
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