A concept is a generalized idea about a class of objects, attributes, or occurrences.
Indicate whether the statement is true or false
Question 2A centralized marketing research department offers all of the following advantages except
a. researchers are are close to the action of marketing problems and implementation of their recommendations
b. more economical and flexible use of facilities and personnel
c. greater institutional prestige and credibility to marketing research
d. greater likelihood of attracting top-notch researchers and securing an adequate budget
Question 3Accuracy means that the information collected from a questionnaire is numerical.
Indicate whether the statement is true or false
Question 4The Physical Quality of Life Index (PQLI) is a composite measure of the level of welfare in a country.
Indicate whether the statement is true or false
Question 5Theories allow researchers to build on previous knowledge.
Indicate whether the statement is true or false
Question 6All of the following are characteristics of industrial marketing research except
a. difficult to find good executive interviewers
b. respondent definitions are usually fairly simple
c. study costs per interview are higher than for consumer research
d. respondent cooperation is a major concern
Question 7A questionnaire is accurate to the extent that no unnecessary information is collected in order to solve the problem under study.
Indicate whether the statement is true or false
Question 8Data on the availability of commercial (marketing-related) infrastructure are often readily available.
Indicate whether the statement is true or false
Question 9Knowledge and confirmation are the two purposes of theory.
Indicate whether the statement is true or false
Question 10Syndicated data sources
a. solve client-specific problems
b. collect data and then sell these data on a subscription basis
c. provide specific services, such as field interviewing or data analysis
d. undertake complete research studies for client organizations
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