Which of the following is TRUE?
a. An advantage of scales is that a great deal of information can be secured from the respondent in a short period of time.
b. Item nonresponse is the group of respondents who refuse to participate in the survey being conducted.
c. Once a good set of questions has been developed, it is of little consequence as to the order they are asked on the questionnaire.
d. Both a and b.
e. a, b, and c.
Question 2Order bias refers to the:
a. potential for responses to be affected by the sequence in which the alternatives are presented.
b. tendency of individuals to order their thoughts in a chronological manner.
c. desire of individuals to live in an ordered world.
d. tendency of respondents to follow the instructions given by an interviewer literally.
e. tendency of respondents to complete questions in the order they are presented by an interviewer.
Question 3What is wrong with this question?
What is your annual income?
____ 10,000-25,000
____ 25,000-40,000
____ 40,000-55,000
____ 55,000-70,000
a. The categories are not of equal ranges.
b. The alternatives are not realistic.
c. The categories are not mutually exclusive.
d. The categories are too broad.
e. The categories are too narrow.
Question 4Which of the following is FALSE?
a. Multiple-choice questions tend to bias results by the order in which the alternatives are given.
b. An important advantage of open-ended questions is that respondents may answer them in their own words and are not limited to a set of alternative answers.
c. Because respondents are able to better clarify their answers with open-ended questions than with other types of questions, the results can be more easily coded by the researcher.
d. Both b and c.
e. a, b, and c.
Question 5Which of the following is FALSE?
a. Respondents tend to choose either the first or the last response to a multiple-choice question.
b. Item nonresponse invalidates the results of a research project.
c. When designing questionnaires it is good to keep in mind that many people have difficulty with relatively simple tasks.
d. A leading question is one formed so as to give the respondent a clue as to how he or she should answer.
e. Many dichotomous questions can be framed as multichotomous questions and vice versa.
Question 6The most versatile type of question format used by researchers is the:
a. fixed-alternative question.
b. multiple-choice question.
c. open-ended question.
d. true-false question.
e. branching question.
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