____ involves some reimbursement for company assets, usually not at their market value.
a. Confiscation c. Domestication
b. Expropriation d. None of the above
Question 2What traits of the international sales representatives are likely to convey information that shapes the relationship of the firm to the target market?
a. Sales representatives' expertise c. Sales representatives' appearance
b. Sales representatives' demeanor d. All of the above
Question 3In the context of advertising to teens, Heeling Sports, a manufacturer of sneakers with retractable wheels, can reach teen consumers by:
A) advertising in snowboarding magazines.
B) selling its products only at stores and not online.
C) advertising in newspapers.
D) sending teen ambassadors to perform at malls and parks.
E) advertising through sports news channels.
Question 4Which of the following refers to the seizing of company assets and/or investors' assets without any compensation.
a. Confiscation c. Nationalization
b. Expropriation d. Domestication
Question 5One of the most important actions of the company may be to simply keep the expatriate in the loop for the duration of the assignment.
Indicate whether the statement is true or false
Question 6Why should marketers be careful when using symbols and language in their advertisements to which teens can relate?
A) Teens process information faster than older consumers.
B) The symbols and language used become outdated quickly.
C) Teens prefer short, snappy phrases to long-winded explanations.
D) The quickly changing teen culture could make the message look uncool.
E) All of these are correct.
Question 7Which of the following is not a form of nationalization?
a. Confiscation c. Consumer ethnocentrism
b. Expropriation d. Domestication
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