Jenny, a frequent jogger, sees a television ad for sports shoes that features a famous marathon runner. Viewing the ad makes her think This must be a good product if he is endorsing it because he has won many marathons. In this scenario, Jenny is:
A) being a persuasive ad viewer and a critical judge of the product.
B) using memorable sources that help encode associations about the product.
C) using credible sources to make an inference about the product.
D) being attracted by having her attention levels raised.
E) focusing on the central arguments in her persuasion.
Question 2In choosing global media, one of the main media characteristics that media buyers consider is interactivity.
Indicate whether the statement is true or false
Question 3A/An _____ is a set of promises between two or more parties the performance of which the law expects, the breach of which the law provides remedies.
a. offer
b. agreement
c. acceptance
d. contract
e. breach
Question 4The key elements of customer service described by LaLonde include all of the following except:
a. Product availability.
b. Packaging options available.
c. Order cycle time.
d. Post-sale product support.
e. Distribution system information.
Question 5Why might a can of Similac sell for about 25 in the U.S. but sell for about 9 in the Netherlands?
a. Similac may be trying to penetrate the Netherlands market.
b. The Dutch government might have required the company to sell at a low price.
c. The competition in the Netherlands may offer lower prices than in the U.S.
d. All of the above are possible reasons.
Question 6When consumers believe a statement simply because it has been repeated a number of times, it is referred to as _____.
A) body feedback
B) the truth effect
C) a peripheral cue
D) an emotional appeal
E) the frequency heuristic
Question 7Airlines, financial services, telecommunications, automobiles, and tobacco are the major consumer ad categories which dominate advertising in global media.
Indicate whether the statement is true or false
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