When motivation, ability, and/or opportunity (MAO) is high, consumers like a brand less when it features a celebrity endorser who also endorses lots of other products.
Indicate whether the statement is true or false
Question 2_____ is a sale that encompasses more than an exchange of goods, services, or ideas for money.
a. Countertrade
b. Forfaiting
c. Factoring
d. Leasing
Question 3Price fixing, dividing territories among competitors, and agreements that limit the supply of a commodity are violations of the Foreign Corrupt Practices Act.
a. True
b. False
Indicate whether the statement is true or false
Question 4The time between when an order is placed and when it is received is known as:
a. Order system time.
b. Order service time.
c. Order receipt time.
d. Orders return time.
e. Order cycle time.
Question 5Almost half of imports into the United States, in terms of dollar amounts, enter the country by
a. Airways
b. Railways
c. Tankers, barges, and other sea freighters
d. Pipelines
Question 6Consumers will have negative attitudes toward a brand if it is present during an experience that provokes fear, because the brand shared in that experience.
Indicate whether the statement is true or false
Question 7Marketers who sell to _____ customers have started using standard worldwide pricing.
a. commercial
b. organizational
c. residential
d. external
Question 8Resources as diverse as formulas, supplier and customer lists, procedures, and training programs could all be regarded as trade secrets.
a. True
b. False
Indicate whether the statement is true or false
Question 9The process when products are moved from the arriving truck and immediately loaded onto other trucks for delivery to stores is called:
a. Pass through shipping.
b. Cross-docking.
c. Just in time delivery.
d. Efficient transportation.
e. Non-warehousing.
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