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Sitki Sitki
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Posts: 1536
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6 years ago
Brand awareness, brand equity, and brand loyalty are more difficult to develop when consumers are already familiar with the music used in an advertisement than when a new song, music, or jingle is written.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Replies
wrote...
6 years ago
FALSE
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