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birdseye birdseye
wrote...
Posts: 835
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6 years ago
Brand loyalty is measured in three distinct stages.  In order, they are
a. brand loyalty, brand insistence, and brand preference.
b. brand recognition, brand preference, and brand insistence.
c. brand recognition, brand insistence, and brand preference.
d. brand insistence, brand preference, and brand recognition.
e. brand loyalty, brand preference, and brand insistence.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
Read 92 times
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6 years ago
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