Consumers that have a strong positive image of a brand prior to the brand suffering a crisis were ...

Consumers that have a strong positive image of a brand prior to the brand suffering a crisis were likely to suffer more image damage then a brand where consumers had a negative image association.
 
 Indicate whether the statement is true or false

Question 2

The ________ is a location at which an activity is performed.
 a. process time
 b. activity time
 c. service cost per meal
 d. stations

Question 3

Strategy-oriented decision problems are aimed squarely at:
 a. Large organizations.
  b. Tactical situations.
  c. Complex problems.
  d. Making decisions.
  e. All of the above.

Question 4

A brand extension can cause confusion about what the brand stands for.
 
 Indicate whether the statement is true or false

Question 5

Operation experts should handle only exceptions on a face-to-face basis. This is an example of ________.
 a. decoupling
 b. guiding
 c. creating flexibility
 d. isolating

Question 6

Discovery-oriented research rarely solves a problem in the sense of providing:
 a. Quantitative data.
  b. Actionable results.
  c. Cause and effect.
  d. Qualitative data.
  e. Noticeable improvement.

Question 7

If Jim Beam whisky were to introduce Jim Beam BBQ sauce, this would be a brand extension.
 
 Indicate whether the statement is true or false

Question 8

The strategy that mitigates the worst effects of supply and demand fluctuations by planning for them is referred as:
 a. buffering.
 b. smoothing.
 c. anticipating.
 d. rationing.