Warranties have different meanings in different countries. For example,
a. in China warranties are illegal.
b. in Eastern Europe products can't be returned, even if under warranty.
c. in Germany, all products are required to have warranties.
d. U.S. warranties are often much more generous that warranties found in China.
Question 2How does Twitter make other social media tools more effective?
A) It provides a distribution outlet that can reach millions of people.
B) It has better tracking than other social media channels.
C) It creates a synergistic relationship between social networks.
D) As Twitter grows, so does social media usage in general.
E) Brands are able to grow their other social networks through Twitter.
Question 3All organizations need to pursue supplier development.
a. True
b. False
Indicate whether the statement is true or false
Question 4Which of the following observations concerning primary research is true?
a. It is always conducted by the firm with the specific need.
b. It is lesser in scope compared to secondary data collection.
c. It is conducted to fill specific information needs.
d. It is easier to conduct internationally.
Question 5In contrast to the development of channel structure, when the channel manager develops ancillary structure, he or she is dealing with facilitating agencies that are:
a. Outside of the channel decision-making process.
b. An integral part of the decision-making process.
c. More committed to the long-term survival of the channel.
d. Able to provide additional cost saving services.
e. Capable of offering new information to the manager.
Question 6The researcher who realizes that jewelry is used to advertise status in some countries while it is used to accumulate wealth in others understands the international constraint of:
a. conceptual equivalence c. primary data
b. functional equivalence d. secondary data
Question 7Which of the following is likely to generate the highest click through rate to your Twitter account?
A) Follow me on Twitter.
B) You should follow me on Twitter here (link).
C) I'm on Twitter.
D) I need more followers.
E) You should follow me on Twitter.
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