While only written warranties are covered by state laws, many types of warranties are subject to federal laws.
Indicate whether the statement is true or false
Question 2Retailers who are happy with their current market share and level of profits will generally prefer a status quo pricing objective.
Indicate whether the statement is true or false
Question 3The best way to improve sales is to place as much merchandise as possible into the store.
Indicate whether the statement is true or false
Question 4The physiologically-based stimulus to stay warm in the cold is an example of a:
a. cue.
b. drive.
c. goal.
d. want.
e. demand.
Question 5The implied warranty of fitness for a particular purpose arises when the customer relies on the retailer to assist or make the selection of goods to serve a particular purpose, usually because the consumer is unfamiliar with the merchandise.
Indicate whether the statement is true or false
Question 6Sales-oriented objectives are based on achieving a certain level of sales, market share, or profit.
Indicate whether the statement is true or false
Question 7On-shelf merchandising refers to the merchandise which is displayed on shelves and on counters, but not carried on racks and fixtures.
Indicate whether the statement is true or false
Question 8A _____ is any object or phenomenon in the environment that is capable of eliciting a response.
a. stimulus
b. drive
c. cue
d. need
e. want
Question 9If a tire retailer sells you a passenger car tire, the retailer is implying that the tire is fit for use on your passenger car.
Indicate whether the statement is true or false
Question 10A major advantage of the penetration objective is that it helps to establish a loyal customer base.
Indicate whether the statement is true or false
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