The channel manager is:
a. A quite common position today in many firms.
b. About equal to a product manager.
c. The marketing manager's boss.
d. Almost always a staff position.
e. Anyone in the firm who makes marketing channel decisions.
Question 2Themes that are functionally and conceptually equivalent across nations, such as the universal concept of affection, manifest themselves similarly in different environments.
Indicate whether the statement is true or false
Question 3A white label social network can also be called a corporate social network.
Indicate whether the statement is true or false
Question 4The _____ series of standards, originally established in 1993, is designed to promote environmental awareness and protection as well as pollution prevention.
a. MBNQA
b. ISO 9001:2008
c. Zero defects
d. Six Sigma
e. ISO 14001:2004
Question 5What is a best practice?
Question 6Marketing channel management should be considered:
a. The premier strategic planning area of the firm.
b. An important part of logistics management.
c. A special tactical phase of marketing management.
d. A major strategic area of marketing management.
e. A component of operations management.
Question 7Experimental research has the highest validity and reliability of all types of research.
Indicate whether the statement is true or false
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