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6 years ago
While an infomercial may be 30 minutes in length, it commonly has timed segments since ________.
A) the advertiser wants to better distribute ordering times
B) the advertiser can change the advertised product if the response is low
C) media rates are reduced
D) most viewers watch only a few minutes at a time
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
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