Top Posters
Since Sunday
A
6
j
6
c
5
m
5
C
5
d
5
s
5
n
4
i
4
d
4
d
4
J
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
DragoxCM16 DragoxCM16
wrote...
Go to Answer
Posts: 482
Rep: 15 0
5 years ago

Question 1.

Industry boundaries are blurring rapidly as companies identify new opportunities at the intersection of two or more industries—this is called ________.

• acquisition

• heightened competition

• globalization

• customization

• industry convergence

Question 2.

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

• customer value

• experience

• total service solution

• customer delight

• intangible benefit(s)
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 90 times
2 Replies
Replies
Answer verified by a subject expert
BtllllllBtllllll
wrote...
#1
Posts: 429
Rep: 61 0
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

DragoxCM16 Author
wrote...
#2
5 years ago
Appreciate the effort, thank you!
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  701 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 851
  
 519
  
 415
Your Opinion
Where do you get your textbooks?
Votes: 422
Previous poll results: What's your favorite coffee beverage?