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DragoxCM16 DragoxCM16
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5 years ago

Question 1.

Industry boundaries are blurring rapidly as companies identify new opportunities at the intersection of two or more industries—this is called ________.

• acquisition

• heightened competition

• globalization

• customization

• industry convergence

Question 2.

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

• customer value

• experience

• total service solution

• customer delight

• intangible benefit(s)
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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BtllllllBtllllll
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5 years ago
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DragoxCM16 Author
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#2
5 years ago
Appreciate the effort, thank you!
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