Top Posters
Since Sunday
c
5
j
5
a
5
L
5
f
5
j
5
D
4
k
4
y
4
t
4
h
4
l
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
Tneary Tneary
wrote...
Go to Answer
Posts: 463
Rep: 9 0
5 years ago

Question 1.

Marketers are increasing being held accountable for their ________ and must be able to justify marketing expenditures to senior management.

• own training

• product quotas

• investments

• employees

• personal character traits

Question 2.

Two complimentary approaches to measure marketing productivity are ________ and marketing-mix modeling.

• marketing metrics to assess marketing effects

• end-user samples

• salesperson satisfaction scales

• quality ratios

• distributor satisfaction surveys
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 91 times
1 Reply
Replies
Answer verified by a subject expert
blazeypoohblazeypooh
wrote...
#1
Posts: 404
Rep: 44 0
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

Tneary Author
wrote...

5 years ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
deathwing
wrote...

Yesterday
Good timing, thanks!
shimyshiguy
wrote...

2 hours ago
this is exactly what I needed
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  758 People Browsing
 159 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 305
  
 283
  
 647
Your Opinion
Where do you get your textbooks?
Votes: 422
Previous poll results: Should Ph.D.'s be addressed as doctors?