You work for a company that "manages its customers" as much as it "manages its products," and ...

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You work for a company that "manages its customers" as much as it "manages its products," and ...

You work for a company that "manages its customers" as much as it "manages its products," and whose focus is on providing value to their customers. This firm is practicing what form of marketing?

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Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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Coltonht Author

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Brilliant

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