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The use of social media data for marketing research also has quite a few disadvantages. Which of the ...

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The use of social media data for marketing research also has quite a few disadvantages. Which of the ...

The use of social media data for marketing research also has quite a few disadvantages. Which of the following is NOT considered one of those disadvantages?

▸ Commenters may not represent a brand's target audience.

▸ Vocal critics may have a more active voice and distort the conversation.

▸ Even though much of the material on social media is shallow or useless, it is always relevant.

▸ Demographic and geographic information of the consumers may not be identifiable or may be falsified.

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Marketing Research

Edition: 9^th

Authors: Burns, Veeck

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